Category Archives: Content Strategy

CMO Suites – Missing the Point (Despite Some Analytics)

It has been suggested by recent comments that I have become a standard bearer for content valuation. Admittedly, much of what I have written does seem tied to unusual events, personalities, and costs related to documents. As if there’s a … Continue reading

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Content in the Cloud – WWKBD*

“When Content Goes Out The Door, Control Goes With It.” If you are a goofy optimist, this statement might seem self-explanatory. And, you might feel comforted. But I’d have to wonder if you are clear on the facts: content is … Continue reading

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Google – Walking the Talk

Google’s latest advertising slogan/mantra is deceptively simple: “Work the way you live.” Toward that concept, the most unintentionally funny presentation at Gartner’s 2012 ITxpo was a lunch session hosted by Google. To be fair, I should disclose that Google is … Continue reading

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Great News for Telemarketers!

Not that I’m suggesting that trends in our modern service-based economy might ultimately make the headline a ‘grabber’ for many more of us in the future than might find it appealing at this moment – but the simple fact is that … Continue reading

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The Rise of Social Documents

I’ve had a hard time finding the best way to describe an emerging technology, despite having bet a large part of my career on its potential. Worse, attempts by others to deliver applications that are ‘close enough’ have clouded the … Continue reading

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Megaupload Message from the Feds: $#%&! Forensics

Given the amazing advances in search algorithms during the past decade, you’d think sifting through large volumes of customer data to find examples of copyright infringement within would be de rigueur for the Feds – part of the cost of regulating … Continue reading

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How to Start a Wildfire

If you’re going to solve a problem, it helps to have a grasp of the underlying baseline… you can’t get from the current to the desired state (or even stimulate such desire) unless you establish a starting point. So, for … Continue reading

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